Marketing That Speaks Horse.
Stop wasting budget on audiences that don’t ride. We help equestrian brands and barns reach the riders, trainers, and owners who are actually buying.
REAL RESULTS FOR EQUESTRIAN BRANDS.
We help equestrian businesses turn their digital presence into their most valuable asset. Whether you run a boarding facility, a tack shop, or a veterinary practice, you need more than just “clicks”—you need clients who stay. EDOM Agency combines deep industry knowledge with high-conversion strategies to deliver the traffic you need and the transparency you deserve.
Stop being the industry’s best-kept secret.
You have the quality. You have the expertise. Now you just need the visibility. Let’s turn your reputation into revenue.
What We Offer
Services
STRATEGY
The horse world runs on unique seasons and circuits. At EDOM Agency, we take your specific goals—whether it’s filling stalls, selling sale horses, or moving product—and merge them into an impactful equine marketing strategy. We leverage the right digital channels to target riders, owners, and trainers, ensuring your brand stands out in a crowded marketplace.
PAID SEARCH (PPC)
Don't let competitors steal your leads. Paid Search (PPC) puts you at the top of Google immediately when potential clients search for terms like "horse boarding near me," "equine veterinarian," or specific tack brands. We use targeted campaigns to reach high-intent buyers who are actively looking for the services you offer, lowering your cost-per-lead.
PAID SOCIAL
Equestrians are highly visual and incredibly active on social media. Paid Social advertising allows us to target users based on discipline—Dressage, Western, Hunter/Jumper—and lifestyle. We build campaigns on Meta (Facebook/Instagram) that showcase your horses or products with stunning visuals, driving traffic for clinic sign-ups, product launches, or seasonal sales.
SEO (Search Engine Optimization)
When a horse owner moves to a new area, the first thing they do is Google. Search Engine Optimization ensures your barn, practice, or store appears organically at the top. We improve your Local SEO to dominate regional maps and optimize your site architecture so you rank for specific breeds, disciplines, and services that define your business.
EMAIL MARKETING
Keep your barn family and customers in the loop. We construct email automation campaigns that drive action—whether it’s announcing a new foal crop, promoting upcoming clinics, or reminding clients of seasonal vaccination needs. Use email marketing to nurture leads and turn one-time buyers into loyal, lifelong clients.
STREAMING TV ADS (CTV/OTT)
Put your brand on the big screen in rider’s living rooms. Connected TV (CTV) ads allow you to run commercials on platforms like Hulu, Roku, and Sling TV. We can target specific households that fit the equestrian lifestyle profile, delivering high-end video ads for a fraction of the cost of cable. It’s the ultimate way to build authority for your brand.
BRAND AWARENESS
Reputation is everything in the equine industry. We help you build a dominant brand presence that communicates safety, quality, and professionalism. Our team leverages a cohesive look across all platforms—from your website to your social ads—ensuring that when people see your logo at the show grounds or online, they recognize it instantly.
CONTENT MARKETING
Horse owners crave knowledge. Get custom copywriting and blogs that establish you as an expert—whether it’s articles on horse health, training tips, or tack reviews. High-quality content improves your SEO ranking and keeps visitors on your site longer, building the trust necessary to close high-value sales or training contracts.
ADDITIONAL OFFERINGS
We provide a complete digital ecosystem for the modern equestrian business. Ask about our other services, including Web Design, Equine Photography coordination, Amazon Ads for feed/supplements, and Directory Management. Select a turnkey or custom package that fits your barn or business needs today.
CLIENT SUCCESS STORIES
See why business and medical professionals trust EDOM with their growth.
More Sales!
Since switching advertising providers, we've had more sales and a clearer understanding of our overall strategy and performance. We get regular feedback and quick responses if there is a concern, which doesn't happen often. We've been through 10 different advertising agencies and have not seen this level of success anywhere else, and that's with the added difficulty of navigating the economic and cultural environment we see today.
BY THE NUMBERS
-67%
Reduction in bot traffic
118%
Conversions
63%
Return on Investment
Brands We’ve Worked With
Why Partner with an Equestrian Specialist?
Generalist marketing agencies waste your budget “learning the ropes.” They don’t know the difference between a hunter and a jumper, or why winter circuit matters. We hit the ground running with proven strategies built specifically for the equine industry, so you stop paying for their education and start paying for results.
We Speak Horse
You shouldn’t have to edit your agency’s copy because they called a bridle a “halter.” We know the terminology, the breeds, and the disciplines, ensuring your brand voice resonates with real horse people and never sounds “green.”
We Know the Circuits
From WEF in the winter to the summer show season, we understand the unique buying cycles of the horse world. We time your campaigns to capture attention exactly when trainers and owners are looking to buy.
We Reach Real Buyers
Stop paying for clicks from people who just “like” pony pictures. We use advanced targeting strategies to put your brand in front of the decision-makers: barn owners, trainers, and high-net-worth amateurs.
Frequently Asked Questions
Everything you need to know about working with EDOM.
What industries do you specialize in?
While we have the experience to help any business grow, we have deep, specialized expertise in high-trust industries including:
- Medical & Dental Practices (Doctors, Surgeons, Dentists)
- Skilled Trades (Plumbing, HVAC, Electrical, Construction)
- Equestrian Business (Equine products, Services, Lifestyle brands)
- Automotive (Dealerships, Service Centers, Parts)
- Retail & E-Commerce (Home Goods, Food & Beverage)
Are you certified to manage Google Ads?
Yes. We bring over 25 years of marketing experience to your campaign. Our team holds professional certifications in Google Ads (Search, Display, & Video) and Google Analytics, as well as Meta (Facebook & Instagram) advertising. We don’t just "run ads"—we optimize them daily to ensure you aren't wasting budget on the wrong clicks.
Will I be locked into a long-term contract?
No. We believe our results should keep you as a client, not a piece of paper. We offer flexible agreements that allow you to scale up or down as your business seasonality requires. We want to earn your business every month.
Can you work within my budget?
Absolutely. We believe in 100% financial transparency. Unlike agencies that bundle fees to hide costs, our pricing is clear: 100% of your ad spend goes directly to the ad platforms (Google/Meta). Our management fee is separate and scalable based on your needs. This ensures every dollar you budget for ads is actually working to get you leads.
How will I know if the marketing is working?
We don't leave you guessing. You will receive detailed monthly reports that explain exactly where your money went and what it returned (ROI). We track phone calls, form submissions, and sales—not just "vanity metrics" like likes or impressions—so you can see the tangible impact on your bottom line.
Streaming TV Ads